Currently, many major corporationsfor the convenience of organizing sales and optimizing the delivery of their own products to the end users, organize sales networks that include several additional links, in addition to the standard "seller-buyer." In particular, distributors are direct representatives of the company, carrying out shipments directly from the supplier's warehouses.
If we consider the entire chain, with the help ofwhich is moving the finished products produced by large holdings, you can identify several of its main participants. These include, except for the enterprise that produces goods, dealers and distributors. This provides a high degree of convenience for customers and allows you to maximize the geography of the company's customers. There are several key differences between the two missions. The dealer, in particular, deals with direct sales of the product directly to its consumer. Deliveries of products to it are carried out by the official distributor, which, in turn, buys them directly from the manufacturer. Thus, the dealer has the opportunity to communicate with the final buyer directly, carrying out both wholesale and retail trade. His capabilities allow him to study in detail the consumer market, identifying both the positive opinions about the proposed product, and negative. And distributors are companies engaged exclusively in wholesale sales, shipping products only to dealers. The task of a representative with this status is the global expansion of the company's sales geography, the search for organizations that can wholesale the finished products.
In order to become a distributor, you need towill conclude a contract directly with the manufacturer of the goods. Usually this kind of agreement contains certain conditions, the fulfillment of which allows obtaining desired status from the producer. These, as a rule, include such moments as the minimum amount that the representative will have to ship monthly, as well as payment options for the received goods. Often the manufacturer provides a deferral for payments, but it can be minimal and not exceed 3-5 days. In addition, the company that produces its own products officially gives the right to its representative to use the registered brand of the goods, ready-made advertising materials and any other privileges that ensure the distribution of the goods in different regions.
Thus, distributors are officialrepresentatives of the supplier company who have the ability to make shipments directly from the manufacturer and who have certain privileges to use the goodwill of the company with respect to the goods sold. Its main task is to expand the geography of the customer base for products shipped within the scope of the distribution contract, to search for new dealers and outlets.