Who is a distributor and is it a superfluous link?
This borrowed from the English word came inRussia with the beginning (return) of capitalism. When asked who the distributor is, the easiest way to respond with a translation is by the distributor. To be more precise, it can be a physical (individual entrepreneur) or a legal entity that provides intermediary services for the supply of products from the manufacturer (the starting point)
Let's take another example, which will illustrate,who such a distributor. Suppose the manufacturer is engaged in the production of banner fabrics for large-format printing on five-meter printers. How much can it be for the end customers, if such machines are extremely rare, are they at best available in one enterprise producing advertising in a metropolis?
Often, distributors of auto parts, plumbing,complex machines work for commissions. For them, a certain volume of sales is planned for the region (country, county, city, network). When it is implemented, they can expect to receive bonuses. But for the receipt of money from the final buyer it is the distributor who is responsible, often the evaluation of his work is made only after calculating the annual turnover and paid invoices. The manufacturer's position, in general, is understandable. He wants to supply large parties and not think about advertising, about discounts, about debts, or about the local market. All worries should lie on the shoulders of the distributor. He will have to decide how, in what form, from which budget to advertise the goods, who can be given a loan, and with whom it is necessary to take an advance payment. His concern is also where to store the products before delivery to the store (or to the customer). Therefore, the search for distributors, literate, who can build a channel, long-term partnerships with retailers, is not such a simple task. But it is from his work that ultimately determines the reputation of the products in this region.