The basic concept of advertising
The concept of advertising is a specialtransfer of certain data, for which the customer pays money. She must have a convincing character about the fact that the goods must necessarily be purchased, and services or ideas - to use. The functions of advertising are carried out by various advertising companies using a variety of media.
The advertising market is a sector wherethere is a supply and demand for these services. In this economic sector, consumers of advertising interact with advertisers, its producers and distributors. The object of their relationship is a product, service or information.
Advertisers are the manufacturer, the seller of products or the company that distributes the advertisement.
A producer is a person who brings information to the form in which it will be communicated to the public.
A distributor is a subject who communicates advertising in any way, by any means, in any form.
Consumers are the persons on whom all the activities of the above-described companies are directed.
The concept of advertising suggests that its actionis aimed at several groups of the population: children, adolescents, youth, middle-aged people, the elderly. In this case, each product is designed for certain groups of consumers. Therefore, manufacturers, having produced products, develop a plan to attract buyers to purchase their goods. This strategy deals with marketing services. Advertising is designed to stimulate the sale of goods in a certain place, attracting the public to it, and interest the population in its acquisition.
Sales of goods and areconcept of advertising. It can be provided to the public in many ways. Information of this nature is placed in newspapers, on television, on the Internet, on radio broadcasting. Now a lot of advertising on the streets of the city, for this use signs, posters, banners, billboards.
Very popular now is Internet advertising. And it is not accidental, because there is a social network in almost every house. It is able to convey information to a large number of users. The basic concepts of advertising in the Internet space:
- banner advertising - posted on the site, has a link to the advertiser;
- contextual advertising - this is the type of advertising that is displayed on thematic sites and corresponds to the content of the page;
- search advertising, is displayed in the SERP.
But it is difficult to say which of the waysmost effective. Each of them has its own peculiarities and is aimed at achieving a certain result. In order to choose the right way of advertising, it is necessary to study the characteristics, methods and goals of the concept in question.